It’s one thing to search for – and find – your audience
on social media channels. But what then?
It’s one thing to search for – and find – your audience on social media channels. Well done, but it doesn’t stop there. If a user feels disconnected, they will leave. So, how do you maintain the interest of your audience? The answer: effective, personalised community management.
Your social media channels should never stagnate. Users want to know that they are part of the business’s community and can feel assured that they belong to a network of like-minded people who share the same interests.
Community management entails building authentic, long-lasting relationships with both external audience: followers, fans and connections and internal audience: employees, shareholders, partners.
This function is a pivotal factor in the transition of a generic brand into creating a special brand-to-customer relationship. Therefore, investment in frequent interaction and support is critical. The ROI is a loyal customer base that can promote your brand to a broader untapped audience. The power of positive reviews, testimonials and ratings are brand-boosting gold for Google’s algorithms.