Native advertising uses paid ads that match the editorial style.
There’s a good chance that you have, without knowing, seen various examples of native advertising.
The benefit of native advertising is that they don’t look like traditional ads; rather, they blend into the editorial flow of the page. This channel of advertising has proven to enhance content engagement, thereby increasing traffic and driving quality leads that have great potential to convert to sales.
Native advertising uses paid ads that match the editorial style, tone and feel of your brand, using the functionality of the platform on which the ads appear, e.g. social media feeds and webpages. Unlike display ads, it’s a non-disruptive type of advertising. You’ll generally find native advertising
- In social media news feeds (e.g. Facebook and/or Twitter feed),
- As a content recommendation on a webpage (recommended articles will appear below an article you’ve just finished reading)
- As search and promoted listings (these ads will appear at the top of the search engine results page).