Analysing user interactions on your website is key.

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Event tracking refers to monitoring and analysing user interactions on your website. The valuable data plays a significant role in refining organic as well as paid media marketing activities. Conversion tracking (a form of event tracking) specifically indicates a step towards or the completion of an action.
Events that can be tracked include engagements, ad clicks, as well as downloading of content (video and text-based). We specialise in using Google Tag Manager – a tool that allows us to introduce tracking to specific events.

Tracking is generally linked to paid media ad campaigns. It provides us with a method to follow the users’ path to conversion. Based on the event tracking, strengths and weaknesses of campaigns can be found, and ways to improve overall performance may be extrapolated.

Event tracking is a core part of any analytics procedure. Having the ability to follow the way users engage with your website is not only informative of how people view your product and your website but sets the tone for future optimisation practices.

Do you want to know more about event tracking? Speak to one of our consultants today.

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+27 010 021 0154

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Alcantara, 1300-516
Lisbon, Portugal

410 The Hills, Buchanan Square
160 Sir Lowry Rd, Woodstock
7925, Cape Town, South Africa

Selati Park, Suite 2, 36 Selati Street,
Alphen Park, 0081, Pretoria,
South Africa

We are, a team of performance-driven, digital marketing and content creation specialists. Purely focused on ensuring your business is visible, relevant and authentically engaging with your target audience. We sign on all businesses – top-tier to entry-level, SMEs to agencies – worldwide.